Ancient Nutrition is an innovative supplements brand that aim to make history’s most powerful superfoods accessible to everyone.
Their campaign objective was to raise brand awareness in the US through the promotion of the their collagen, protein, and probiotic products whilst highlighting their all natural ingredients.
We worked with 20 micro, lifestyle and wellness influencers across America. The creators focused on positive product experiences and seamless incorporation into a busy lifestyle. Content included swipe up links, optimised social copy, interactive elements and ‘how to’ creative recipe content.
Our campaign reached nearly 900K users, of which 60% were American and 73% female. It drove 99K interactions (11% ER), showing that we enabled Ancient Nutrition to reach a really engaged audience which ultimately led to 10K clicks to their website.