We were tasked by Casetify, the Gen Z obsessed phone accessories brand, to acquire new customers within the 18-35 age range, as well as generate awareness across the US, UK and Canada.

As such, we sourced a mixture of 180 mid-tier, macro and mega fashion & lifestyle creators with a combined following of 100M to deliver the campaign across Instagram grid posts and stories.

Content involved unboxing horoscope-inspired cases, matching outfits to their cases, and sharing their favourites. This appealed to a mass audience, reaching over 55M and drove 1.3M clicks to their site, proving a strong synergy between the talent we chose and the Casetify products.