We helped Depop, UK’s leading sustainable fashion marketplace, to raise awareness of their app amongst Gen Zs in the US and UK by encouraging a fall closet clear-out in the run up to Christmas. We also emphasised the importance of purchasing second hand goods and the positive impact it has on the environment.
Our approach involved working with two female, fashion and lifestyle influencers with a combined following of 2.6M to re-home their preloved goods using the Depop app. Content included sharing the apparel that was being sold on their Instagram Stories and swipe up links to boost interest.
Our campaign reached an audience of over 400K, with 70% coming from the UK and 15% from the US, and 51% falling under the Gen Z bracket.