Lululemon, the influencer-obsessed athleisure brand founded in Canada, tasked us with raising awareness of their seasonal summer collection amongst 25-40 year olds in the US.
We handpicked 2 health & fitness influencers who had loyally followed blogs, to write long-form content and post IG stories around working out and their favourite activewear.
This enabled a highly intimate conversation with their following around Lululemon and strengthened the connection between creator and follower, and therefore follower and brand.
Our campaign reached 60k users, with more than half being from the US and 62% aged between 25-44. We also drove just under a 2% CTR, showing effective integration and a strong interest from the target audience.