We were tasked by Farfetch to establish them as a top online luxury retailer in the United States through influencer marketing. In response, we seized the opportunity presented by a recent Supreme Court ruling that granted college athletes the ability to monetise their NIL rights.
Our strategic partnering with college athletes allowed us to engage with an audience who were not only loyal fans in local college towns, but also interested specifically in athleisure and street style. This meant we could be hyper-targeted to a predominantly US audience who resonated well with Farfetch’s target audience.
We handpicked an extensive mix of 50 NCAA athletes and fashion influencers who had dedicated Gen-Z and Millennial followings and generated over 300 individual pieces of content across a one week campaign.
Through partnering with a mixture of fashion creators and college athletes, we were able to reach over 1.5M users, and hit Farfetch’s target demographic: 70% were from the US, 90% were aged between 18-34, with a slight skew towards females (59%).