We helped John Lewis drive awareness of their new affordable homeware brand ‘Anyday’ when it launched back in 2021.
Our objective was to target deal-seeking Millennials across the UK by highlighting their USP of high quality products at low prices. As such, we chose to partner with TikTok sensation @bricks.and.disorder, a mid-sized channel popular for documenting their property renovation journey, which enabled us to target new homeowners with a need for affordable products.
Their quirky commentary and fast-paced editing created a really engaging TikTok in which they seamlessly integrated items from the Anyday cooking range whilst baking cookies. It generated nearly 100K views and over 31K engagements, with 53% of the audience aged between 25-34 and 64% from the UK.