John Lewis

Launching affordable homeware with John Lewis
Launching affordable homeware with John Lewis

We helped John Lewis drive awareness of their new affordable homeware brand ‘Anyday’ when it launched back in 2021.

Our objective was to target deal-seeking Millennials across the UK by highlighting their USP of high quality products at low prices. As such, we chose to partner with TikTok sensation @bricks.and.disorder, a mid-sized channel popular for documenting their property renovation journey, which enabled us to target new homeowners with a need for affordable products.

Their quirky commentary and fast-paced editing created a really engaging TikTok in which they seamlessly integrated items from the Anyday cooking range whilst baking cookies. It generated nearly 100K views and over 31K engagements, with 53% of the audience aged between 25-34 and 64% from the UK.

Creators
1
Audience
900K
Views
97.8K
Engagements
31.2K

Great Impact

Greater Influence