Our third campaign with Lindex entailed raising awareness of their baby swimwear line during Spring 2023, whilst highlighting its UPF 50+ sun protection and sustainability practices.

We partnered with 5 macro influencers, including Carys Whittaker (841K) and The Travelling Gays (280K) to produce an Instagram Reel sharing their family time with their little ones loving their Lindex pieces at home and on holiday. Each reel had a CTA to drive traffic to Lindex’s Instagram account.

The campaign did phenomenally well, reaching 732K users and received really positive audience sentiments with 32.8K engagements.