Little Freddie is an award-winning baby food brand that focuses on nutritionally rich and healthy ingredients. They tasked us with helping them raise awareness of their sustainability efforts, as well as promote the launch of their Weaning Bundle and Greek Style Yogurt range.
Our strategy involved targeting new mothers in the UK. As such, worked with a selection of young mums with smaller, but highly engaged followings on Instagram, to specifically target loyal, trusting audiences looking for baby/child advice. Content included their children demoing the products and leaving honest reviews.
We drove over 250K reach and an extremely high average engagement rate of over 13%, proving Little Freddie resonated well with talent selection’s audience.