Manucurist is the world’s first clean gel nail polish on the market and their products are vegan, cruelty-free and up to 99% plant-based.

We were tasked by them to generate brand awareness of their Green Flash range within the UK market and highlight the world’s first at-home, plant-based Gel alternative LED-polish manicure routine.

We selected 2 Instagram creators, Zeliha Clark (78.6K) and Coral Pearl (79.9K), from the UK market, to produce an IG Story and Reminder Frame sharing easy, at-home tutorials of the Green Flash range highlighting its speed and non-damaging qualities. Each story included a CTA, a link to their website and personalised code.

The campaign drove strong performance, with 118K impressions and 117k reach. Of those that viewed the story, 355 tapped on the stickers and 430 clicked through to Manucurist’s website.