Natural Cycles is a 100% hormone free birth control, aiming to pioneer women’s health with research and passion giving them knowledge to take charge of their health.
Our objective was to raise awareness of their non-hormonal birth control method amongst young women in the UK, US and Australia across a six month rolling campaign.
We collaborated with a selective group of female macro creators based in the UK and Australia, including Love Island star Laura Anderson and YouTuber Nella Rose. Over a six month period, they documented their personal journey with this form of birth control utilising Instagram Posts and Stories to capture authentic, personal moments & engaging demonstrations.
Not only did the campaign reach over 1M users, it generated over 111K engagements and more than 349K clicks through to the Natural Cycles site. We also over-indexed on all key metrics, with 84% of the audience from target countries, 77% were aged 18-34 and 82% were female.