We took on the challenge from Pretty Little Thing to enhance brand awareness and promote their fashionable looks. The campaign’s core objective was to make style inclusive for all, regardless of budget, by offering runway-inspired products and the latest fashion influences.
We collaborated with 15 creators based in the UK to empower their audiences with style confidence and self-presentation. Each creator was tasked with creating a single Instagram post, showcasing Pretty Little Thing items in their unique, creative style.
The content aimed to champion body positivity, equality, and the overall feel-good factor, irrespective of body type, race, or gender.
All content featured the #PLT hashtag and tagged @prettylittlething in both the caption and the photo itself. This strategic approach successfully aligned with Pretty Little Thing’s vision and significantly boosted brand awareness, reaching over 219K users and generating 22.5K engagements.