Savage x Fenty tasked us with helping them highlight and spread their brand message: ‘Celebrate fearlessness, confidence and inclusivity’, whilst also promoting their lingerie and loungewear lines.
We handpicked diverse mid-tier talent from across the US to target females between 18-30 years and push Savage x Fenty’s inclusivity message. We implemented a cross-platform strategy, utilising both TikTok and Instagram to optimise reach. Content involved posting honest, product reviews and styling them to provide inspiration and boost engagement.
The campaign reached over 500K users and amassed an engagement rate of 15%, proving the content landed extremely well their followers and our selection of talent was a great brand fit for Savage.