ThirdLove is a bra and lingerie brand aimed at disrupting the industry by providing both sexy and comfortable bras, rather than one or the other. They tasked us to drive awareness of their mission to celebrate female diversity through the promotion of their Holiday, Activewear, Core Lingerie and Breast Cancer Awareness collections.

We ran four campaigns over four months highlighting each of the diversity-centric collections. We selectively partnered with 7 mid-tier influencers, based in the US, within the Fashion, Lifestyle and Sport verticals. Each creator had to generate between two to four pieces of content across Instagram and YouTube per month, and emphasise the versatility of the products in both size and wearability.