Trendyol, Turkey’s leading fashion and e-commerce platform, challenged us to build brand awareness across 18-24 year old females in the German market.

In response, we created an elaborate campaign spanning 167 mid-tier, macros and mega fashion influencers from a German background, each creating content using several different concepts including ‘How-To Tips’, ‘Get Ready With Me’, ‘This or That’ and fashion hauls. We encouraged audiences to fully engage with Trendyol’s e-commerce experience by providing unique discount codes for both app and website.

The campaign was an outstanding success, surpassing expectations by driving over 107M impressions and driving 4M clicks to their website.